Why Floc?
There are thousands of web design and branding studios out there to choose from. You can put a website together using off-the-shelf platforms like Wix with little knowledge required.
So why work with us?
Floc started this venture after having a run of projects with similar requirements: clubs with large memberships who were realising that as their members were aging fewer younger members were coming in to replace them. That is by no means all they faced, just a common factor amongst others that led them to the decision to make a change.
For each we took a holistic approach, not just a shiny and new website and a progressive rebrand but an attempt to look at all pain points and to find effective solutions.
We’re not sailors, we’re not sportsmen, we’re not even in any clubs. What we do know though is systems, design and most importantly, people.
Through working with the clubs involved we learned about them, how they work, how they don’t work, how they could be made to work better. We learned what Corinthian Values are and why they are important.
We wanted to use all of the deep understanding of membership communities that we have built up into something that will help membership clubs move forward together and prosper.
Who are Floc?
Floc brings together the combined expertise of Peripatus Web Design and Neujuice Design – two established independent creative studios with a shared focus on brand, digital and website development.
Having collaborated since 2010, both studios have worked together extensively to help organisations strengthen their brands, improve digital experiences and communicate more effectively online.
Chaz Warriner
Technical Director
Chaz has three decades’ experience in the Internet arena, participating in and managing the applications development core of a number of successful businesses. Managing Director of Peripatus Ltd, an Internet Consultancy and web development company in the South of England.
Specialties: Full stack web development. Proven ability to effectively disseminate technical information in a comprehensible form to the layman while communicating business needs with sufficient detail to technical staff. With systems analysis skills and 40+ years’ programming experience, Chaz quickly takes stock of systems requirements and develops considered and detailed action plans.
Nick Davis
Creative Director
Nick is the founder of Neujuice Design, an established Brighton-based creative studio with over three decades of experience in creative consultancy, brand identity development and website design.
Nick specialises in helping organisations define, evolve and strengthen their brands through clearer strategic thinking, engaging digital experiences and consistent creative execution.
At Floc, Nick leads brand strategy, user-focused workshops and creative direction – bringing together the right teams and specialist talent to deliver tailored solutions that support engagement, growth and long-term value for clubs and membership communities.
We were extremely impressed by how quickly the team understood and internalised what we are all about even though we are not a conventional commercial business but rather a sports organisation/a sailing club with a very specific mission.
Sue Large SNR
Sussex Yacht Club
Our team for your team. Let’s talk.
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