Expertise
The
Challenge
If you’re a fan of rugby, you’ll already know the Barbarian F.C. A club that’s been doing things differently ever since founder William Percy Carpmael set out to promote camaraderie, sportsmanship and a fearless, attacking style of rugby built on flair, courage and passion.
Neujuice brand consultant Bill Wallsgrove (Brandad) was commissioned to lead a brand strategy workshop for this unique club. The session helped shape the creative and communication brief for evolving the club’s traditional monogram into a more flexible, digital-first identity.
Brand transformation
Old brand (left)
New brand (right)
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Our
Solution
During the brand workshop phase, it became clear that the club’s long-standing badge didn’t reproduce consistently across print and digital applications. We were therefore commissioned to create a more flexible, digital-first identity designed to scale clearly and confidently across every communication platform.
The solution brought the ‘B’ to the forefront of the monogram, giving the identity greater clarity, recognition and standout, while still respecting the heritage of the original mark.
We also supported the wider rollout of the updated club identity by producing the club’s first comprehensive brand guidelines. These articulate the club’s vision, heritage and visual language, while giving partners and sponsors clear guidance on how to communicate consistently with the club’s global fan base and the wider rugby community.
The refreshed club identity was developed for a new website and designed to work seamlessly across social media, print and match-day communications. Bill created a modern evolution of the brand with stronger standout and greater versatility, while our role was to help extend the digital identity across all formats and produce the supporting brand guidelines.
| Expertise | |
|---|---|
| Brand strategy workshop |  |
| Brand identity development | |
| Brand toolkit | |
| Benefits | |
|---|---|
| Unified identity across countries and competitions | |
| Unified identity across countries and competitions | |
| Stronger global fan recognition | |
| Consistent match day and media experience | |
| Improved application to website and social applications | |
| Clear culture and identity for players and staff | |
| Consistency across all media channels | |
| Improved brand advocacy and trust | |
Our specialist expertise
We’ve given our brand a fresh new look and defined our mission and visual style to reflect this. These brand guidelines are our first edition and provide an essential communication to explain how we should be represented across all digital, social and print media.
John Spencer
Chairman, Barbarians
Our team for your team. Let’s talk.
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