Expertise
Brand strategy workshop
Brand toolkit
Member-focused workshop
Tailor-made web development
Marketing consultancy
Search and social
The
Challenge
We worked to develop Sports Pro’s brand identity and website, helping them to fulfil their ambition and establish themselves as one of the most successful recruitment companies in sport.
Their brand identity needed to maximise the potential of the business and reflect their mission to connect sports players, coaches and fans with a one-stop shop to find academies, resorts and agencies worldwide.
The website needed to become sufficiently future-proofed to allow tens of thousands of members to have their own subscriptions and informative and attractive profile pages.
The owners wanted to increase engagement via the promotion and fulfilment of tennis and padel jobs worldwide.
Our
Solution
Our brand repositioning workshop allowed us time to work out the road map for developing a clear route to reposition SportsProsConnect as a confident, authentic brand ready to take on the world of sports coaching. We built on the positive attributes that had defined the business to date and confirmed a strategy to win the trust of players, recruiters and job seekers.
We built a robust system around the Paid Memberships Pro membership subscription tool where players, coaches, clubs, agencies and resorts could signup up and create their own searchable, feature-rich profiles.
Website transformation
Old website (left)
New website (right)
Drag the slider
The
Benefits
The new searchable, feature-rich profiles mean players and coaches can advertise their availability for work, attract new clients and apply for jobs themselves anywhere in the world. Agencies, clubs and resorts can advertise themselves, attracting new customers and new talent through job postings.
SportsProsConnect achieved a 54% increase in user sign ups post launch
Source: SportsProsConnect
SportsProsConnect achieved a 51% increase in renewals post launch
Source: SportsProsConnect
Our specialist expertise
| Expertise | |
|---|---|
| Brand strategy workshop |  |
| Brand identity development | |
| Member-focused workshop | |
| Tailor-made web development | |
| Marketing consultancy | |
| Search and social | |
| Features | |
|---|---|
| Member signup and login | |
| Enhanced member profiles, managed by members | |
| Tiered membership subscription | |
| Integrated registrations and bookings | |
| Integrated signup and admin verification | |
| Bespoke online forms | |
| Job posting and application for vacancies | |
| Club news and event promotion | |
| Benefits | |
|---|---|
| Improved business growth | |
| Increased recognition and visibility | |
| Improved advocacy and loyalty | |
| Improved site loading times | |
Floc provided us with the road map and vision we needed to build the brand we have always wanted. They have been a pleasure to work with and have helped to make a transformational journey for our business much easier to manage.
Mark Wylam
SportsProsConnect
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